A Pragmatic Study of Emojis on WeChat: from the Perspectives of FTA (face-threatening act) and Request Strategy
DOI:
https://doi.org/10.61173/wj1gb131Keywords:
emoji, face theory, request strategy, prag-matic functionAbstract
The usage of emojis has become a ubiquitous and effective method of online communication. This paper focuses on emojis used in request messages on WeChat based on the face theory and request strategy, aiming to explore the features of emoji usage in terms of representational patterns and pragmatic functions. By analyzing the data collected through the Discourse Completion Task, it is found that emojis are most likely to occur singly and in the supportive move of requests. Emojis are usually used to represent emotions, attitudes, and virtual actions, indicating that they are always complementary to the text. Additionally, the weightiness of face-threatening acts has no significant influence on the pragmatic usage of emojis. This paper can enrich the pragmatic studies on emojis in terms of one-to-one online interaction. Moreover, it can help gain a deeper understanding of emojis used in request messages.
References
[1] Yao, W. (2021). ‘Emoji-based Communication’ Shows the Prevelance of Visual Language Media and Reconstructs the Digital Social Interaction Methods: a Case Study of the Emoji Use Among Young People on Wechat Platform. Journalism & Communication Review, 74(3), 81–95.
[2] Rodrigues, D., Prada, M., Rui, G., Garrido, M. V., and Lopes, D. (2017). Lisbon emoji and emoticon database (LEED): norms for emoji and emoticons in seven evaluative dimensions. Behav. Res. Methods 50, 1–14. doi: 10.3758/s13428-017-0878-6
[3] Alshenqeeti, H. (2016). Are emojis creating a new or old visual language for new generations? A socio-semiotic study. Adv. Lang. Lit. Stud. 7, 56–69. doi: 10.7575/aiac.alls.v.7n.6p.56
[4] Hou, R., Han, S., Wang, K., & Zhang, C. (2020). To WeChat or to more chat during learning? The relationship between WeChat and learning from the perspective of university students | Education and Information Technologies. https://link.springer. com/article/10.1007/s10639-020-10338-6
[5] Bai, Q., Dan, Q., Mu, Z., & Yang, M. (2019). A Systematic Review of Emoji: Current Research and Future Perspectives. Frontiers in Psychology, 10. https://doi.org/10.3389/ fpsyg.2019.02221
[6] Dresner, E., & Herring, S. C. (2010). Functions of the nonverbal in CMC: Emoticons and illocutionary force. Communication Theory, 20, 249–268.
[7] Darics, E. (2010). Politeness in computer-mediated discourse of a virtual team. J Politeness Res, 6(1), 129–150.
[8] Golato, A., & Taleghani-Nikazm, C. (2006). Negotiation of face in web chats. Multilingua-Journal of Cross-Cultural and Interlanguage Communication, 25(3), 293–321. https://doi. org/10.1075/prag.18018.yan
[9] Lo, S.-K. (2008). The nonverbal communication functions of emoticons in computer-mediated communication. Cyberpsychology & Behavior: The Impact of the Internet, Multimedia and Virtual Reality on Behavior and Society, 11(5), 595–597. https://doi.org/10.1089/cpb.2007.0132
[10] Yus, F. (2014). NOT ALL EMOTICONS ARE CREATED EQUAL. Linguagem Em (Dis)Curso, 14(3), 511–529. https:// doi.org/10.1590/1982-4017-140304-0414
[11] Dainas, A. R., & Herring, S. C. (2021). Interpreting emoji pragmatics. Approaches to Internet Pragmatics: Theory and Practice, 107–144.
[12] Cramer, Henriette, Paloma de Juan, and Joel Tetreault. (2016). “Sender-Intended Functions of Emojis in US Messaging.” In Proceedings of the 18th International Conference on Human- Computer Interaction with Mobile Devices and Services, 504- 509. New York, NY: A s s o c i a t i o n f o r C o m p u t i n g M a c h i n e r y. doi>10.1145/2935334.2935370
[13] Li, L., Yang, Y. (2018).Pragmatic functions of emoji in internet-based communication---a corpus-based study. Asian. J. Second. Foreign. Lang. Educ. 3, 16.
[14] Yang, X., & Liu, M. (2021). The pragmatics of text-emoji co-occurrences on Chinese social media. Pragmatics, 31(1), 144- 172.
[15] Goffman, E. (1967). Interaction ritual: Essays in face-toface behavior. Aldinetransaction.
[16] Brown, P., & Levinson, S. (1987). Politeness: Some Universals in Language Usage. Cambridge University Press. https://doi.org/10.1017/CBO9780511813085
[17] Blum-Kulka, S. (1982). Learning to Say What You Mean in a Second Language: A Study of the Speech Act Performance of Learners of Hebrew as a Second Language1 | Applied Linguistics | Oxford Academic. https://academic.oup.com/applij/ article-abstract/III/1/29/170227
[18] Blum-Kulka, S., House, J., & Kasper, G. (1989). Investigating Cross-Cultural Pragmatics:An Introductory Overview. In S. Blum-Kulka, J. House, & G. Kasper (Eds.), Cross-Cultural Pragmatics: Requests and Apologies (pp. 1-34). Ablex.
[19] Leech, G. N. (1983). Principles of pragmatics. London: Longman. Dean&Francis ISSN 2959-6122
[20] Ai, W., Lu, X., Liu, X., Wang, N., Huang, G., & Mei, Q. (2017). Untangling Emoji Popularity Through Semantic Embeddings. Proceedings of the International AAAI Conference on Web and Social Media, 11(1), Article 1. https://doi. org/10.1609/icwsm.v11i1.14903
Downloads
Published
Issue
Section
License
Copyright (c) 2025 by the authors.

This work is licensed under a Creative Commons Attribution 4.0 International License.
