Comparison of Translation of Movie Titles in Mainland China, Hong Kong, and Taiwan—Transcreation in Restricted Film Titles

Authors

  • Qintong Qin

DOI:

https://doi.org/10.61173/3kadj748

Keywords:

Film Titles, Translation, Transcreation

Abstract

Nowadays, it has become more common to edit film titles through transcreation to better align with local audiences’ aesthetic preferences and cultural values. Therefore, studying the translation of movie titles in different regions, such as Mainland China, Hong Kong, and Taiwan, has also become a popular topic. However, most studies have not classified the films but compared them generally. Therefore, the theme of this study is to compare the translation of restricted film titles in Mainland China, Hong Kong, and Taiwan through transcreation. This research compares the transcreation of action movies, horror movies, and erotic movie titles in Mainland China, Hong Kong, and Taiwan, summarizes the translation differences in the three regions, and explores the reasons behind the differences. The study finds that in Mainland China, literal translation is often used, and if the content is sensitive, a tactful transcreation will be chosen. However, in Hong Kong and Taiwan, the translation preference for restricted film titles is to translate them by recreating a title based on the original title’s meaning, using puns and some exaggerated words. This study suggests that the film censorship system, language differences, and social atmosphere cause the differences.

References

[1] Bae G, Kim H. The impact of movie titles on box office success. Journal of Business Research, 2019,103:100–109.

[2] Cai Hong, Wu Wen. Comparison of film title translation in Hong Kong, Taiwan, and Mainland China: a study of title translation based on Oscar Best Picture. Language Education, 2018, 4:62-66.

[3] Li Lihua. A study on the similarities and differences of English film names in Mainland China, Hong Kong, and Taiwan. Movie Literature, 2013, 10:161-162.

[4] Huang Zeping. Comparison of film and television translation between Mainland China, Hong Kong, and Taiwan: Taking film titles as an example. Exam Weekly, 2007, 11.

[5] Ning Dongxing. A comparative study of Chinese translations of English film titles with the same name across Mainland China, Hong Kong, and Taiwan. Movie Literature, 2007, 21: 90- 91.

[6] Risku H, Rogl R, Milošević J. Translation practice in the field: Current research on socio-cognitive processes. Amsterdam: John Benjamins Publishing Company. 2019.

[7] O’Hagan M, Mangiron C. Game localization: Translating for the Global Digital Entertainment Industry. Amsterdam: John Benjamins Publishing Company. 2013.

[8] Kates, S.M. and Goh, C. Brand morphing--implications for advertising theory and practice. Journal of Advertising, 2003,32(1):59–68.

[9] Xinhua News Agency. Law of the People’s Republic of China on the Promotion of the Film Industry. November 7, 2016. Retrieved on March 15, 2024.

[10] Pan, Xianwen. The deep reasons for the difficulty in producing China’s motion picture content rating system. Movie Literature, 2008, 3:81-82.

[11] Yanshusuo. How many people in Hong Kong who are accustomed to Cantonese can speak Mandarin and English, as the population has dropped to the lowest level since the handover? May 9, 2022. Retrieved on March 15, 2024.

Downloads

Published

2024-06-06