The evolution of feminist consciousness in "female-oriented" online novels

Abstract

This paper examines female-oriented online novels to explore the evolution and complexity of female image construction and feminist consciousness. Analyzing works like The Legend of Chu Qiao, it finds female roles have shifted from dependent "innocent flowers" to independent "strong leads," showcasing women's growth in workplace and political strategy. However, feminist expression harbors contradictions: while these novels imagine gender equality through power reversal, they still rely on patriarchal elements like "divine destiny" and "offspring." Female awakening often remains tied to emotional dependency, diluting feminist goals via romanticized sacrifice. The study highlights both progress and compromise in online literature's feminist practices, noting it offers a virtual space for equality while constrained by cultural and market forces. It provides a cultural critique of contemporary gender consciousness shifts and reflects on popular literature's role in gender equality.