A Mountain Standing: Paramount

Abstract

With the rapid growth and evolution of the global media industry, Paramount Pictures, Inc. is facing unprecedented opportunities and challenges. As a long-established film production and distribution giant, Paramount is breaking new ground to maintain its leadership position in the global entertainment industry. This paper will explain why Paramount can be expected to become a dominant entertainment business after over a decade in terms of its corporate background, current strategy, reasons why it can continue to thrive, future challenges, and development proposals.