Research on the path of Chinese fashion culture from the perspective of symbolic consumption

Abstract

Fashion is developed in the prevailing environment of consumerism, with the continuous improvement of material living standards, fashion consumption is becoming more and more popular. Although fashion can temporarily relieve people’s anxiety caused by various reasons such as work, fashion can also cause problems such as waste of resources and excessive comparison. Baudrillard’s theory of symbolic consumption can help us better analyze fashion problems and the causes behind them, and provide guidance for our rational consumption. By analyzing the characteristics and main  content of Baudrillard’s fashion theory, this paper aims to explore a fashion culture construction path suitable for China’s current national conditions.