Analyzing Reasons for the Aesthetic Transformation of Dance Culture in Chinese Generation Z--Taking Otaku Dance as an Example

Abstract

With the growth of China’s Internet, Generation Z has gradually become a group that couldn’t be ignored. Their preference and transformation of cultural aesthetics are closely related to the future direction of the consumer market. Meanwhile, the reasons for transforming and developing the Chinese Z generation’s aesthetic appreciation of Otaku Dance culture become a worthy topic. This article analyzes three reasons that affect the aesthetic transformation by exploring Otaku dance’s style transformation and localization development. Firstly, reshaping cultural memory brings cultural confidence, which made Generation Z more inclined to spread traditional Chinese culture and dance aesthetics. Secondly, the recognition of Chinese traditional culture by Generation Z has made Chinese style aesthetic evident in Otaku dance creation, which especially shows in transforming Japanese ACG costume into a symbolic representation of wearing Han Chinese Clothing. In addition, the development of China’s original ACG industry is mutually influenced by the aesthetic preferences of Generation Z. It enables Generation Z in China to develop an aesthetic preference towards traditional Chinese culture.